Land Rover has a history of having a very limited number of cars in their lineup – and an even smaller amount of product launches. But 2017 is a bit different, clearly.
After the success of the Evoque and Sport, Land Rover have teased a new vehicle that fits snuggly in between the two. Called the Velar (pronounced Vel-ar) it appears to be set to jump into the category held by the likes of the now dead Ford Territory – for size not price.
With the global launch set for March the 1st, the press release is short and really doesn’t give much away. Land Rover hint at this new SUV as being: ‘Refined for every occasion, for every terrain, Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.’
Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
Whilst the car is new, the name isn’t. Rangie enthusiast will probably know the name Velar has been amongst the British SUV’s brand for nearly 50 years. Derived from the Latin word velare meaning to veil or cover, the name Velar has been used as the code name for every Range Rover since 1969 during pre-production testing.
So whilst it’s exciting that there’s another Range Rover coming to dealerships, the company that also owns Jaguar are faced with a problem – what will they call their top-secret pre-production models now?
Full details on the Velar will be released on March 1st.